Your rights in relation to automated decision-making give you the right to ensure safeguards are in place.
This is so we don’t make potentially damaging decisions about you without any human involvement.
This is split into 2 sections: automated decision-making and profiling.
Automated decision-making refers to a decision made without any human involvement.
- Online decision for credit applications
- Recruitment aptitude tests using pre-programmed algorithms and criteria.
Profiling means your personal data is used for analytical purposes or to predict things, for example:
- Performance at work
- Economic Situation
- Health, personal preferences and interests.
Profiling can occur in some automated decision making.
You have the right:
- Not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights for example
- To understand the reasons behind decisions made about you by automated processing and the possible consequences of the decisions
- To object to profiling in certain situations, including for direct marketing.
You can find further information on the Information Commissioner’s website:
If you would like to enforce your right to object to automated decision-making and profiling of your data please complete our Individual rights form and email it back to us with a copy of your photo ID to email@example.com