The RCOG’s policy for the use of social media
Why we use social media
The RCOG uses social media to communicate and engage with all of our stakeholders, including our membership, other people and organisations working in women’s health, decision-makers and the general public.
Our social media channels enable us to reach a far wider audience than our traditional means of communication, helping to expand the reach and impact of our work to improve women’s health care in the UK and worldwide.
Our social media channels
Our social media channels are:
We use Twitter to:
- Provide followers with up-to-date information about RCOG news and activity
- Share women’s health news, new O&G-related research and wider health news from the UK and globally
- Promote the RCOG’s philanthropic and global health work
- Engage with the patient and public community
If you follow us, you can expect between 2 and 5 tweets a day.
We use Facebook to:
- Showcase a broad range of the College’s activities, including learning and development opportunities, our global health work and fundraising activities
- Highlight useful and time-sensitive information, such as the publication of new clinical guidance or the opening of exam applications
- Provide our members and other stakeholders with an alternative to more formal methods of communication with the College.
We post new content approximately twice a day.
We use our LinkedIn company page to post important news about the RCOG that needs to be conveyed to a wide professional audience.
We use our other social media channels as follows:
- Instagram: To post picture and video updates
- SoundCloud: To host audio versions of patient information and other publications
- Flickr: To display photographs and images from key College events
- Vimeo and YouTube: To host RCOG videos
- Issuu: To host digital versions of some College publications
We monitor and update our social media accounts during UK office hours, Monday to Friday.
Messages and replies
We welcome feedback, ideas and engagement from all our followers. We are not able to reply individually to all the messages we receive on social media, but we do read all tweets, direct messages and comments and pass these on to other colleagues as appropriate.
More formal ways of contacting the College are available in the contact section of the website.
Interactions with other social media users
Being ‘liked’ by or followed by the RCOG on any social media platform does not imply endorsement of any kind.
Advertising on social media
Most social media platforms provide a free service to their users, funded by advertising. This means you may see adverts when you access our social media accounts. These adverts are selectively targeted and paid for by third parties.
The RCOG does not receive any income from these adverts, has no involvement in placing the adverts and is not able to block specific adverts from appearing on our accounts.
Social media guidelines
RCOG staff who contribute to and monitor our social media channels are expected to follow our social media guidelines, available on the College intranet.
If you have any questions or comments on our social media activities, please contact the Media and PR team at email@example.com.