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Information for maternity service providers and lead reporters

Each Baby Counts logoFrom January 2015, every maternity service the UK will be asked to complete a brief online data collection form for each eligible incident that occurs under their care. The form contains questions related to the adverse event and the results of local serious incident investigations and root-cause analyses.

According to the RCOG’s Clinical Governance Advice document Improving Patient Safety: Risk Management for Maternity and Gynaecology, all Each Baby Counts cases should already be subject to a thorough internal investigation. The success of the project depends on clinicians undertaking high-quality, honest reviews of practice and sharing the lessons learned for national analysis.

Frequently asked questions

We have collated a list of FAQs about the Each Baby Counts project. Please select a link below to view the questions: 

Case studies and tips for lead reporters

We are collating case studies and tips for lead reporters written by local Lead Reporters on their experiences of reporting Each Baby Counts cases. Please view the case studies here.


We have collated a list of useful resources in relation to the Each Baby Counts project:


Elsewhere on the site

Invited review service
Designed to help employers improve O&G services and/or individual clinical practice
Academic O&G
Find out how the RCOG supports and promotes academic work within obstetrics and gynaecology