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RCOG statement: Best Beginnings launch new app to provide expectant and new parents with help and support during pregnancy and the early stages of parenthood

News 19 November 2014

Today marks the launch of the Baby Buddy app, a free smartphone app designed to guide expectant and new parents through pregnancy and the first six months of parenthood.

The app has been developed by Best Beginnings, a child and health charity which aims to end child health inequalities in the UK by helping parents give their babies the best possible start in life.

The Baby Buddy app is targeted at younger parents, aged between 16 and 24, who may not be accessing antenatal services or trusted health information. It offers practical advice through every stage of pregnancy and aims to increase the uptake of health services, encourage regular attendance of NHS appointments and provide parents-to-be with information, skills and confidence to maximise their children’s physical, social and emotional development.

The app has been endorsed by the Department of Health, the Royal College of Paediatrics and Child Health, the Royal College of Midwives, the Community Practitioners and Health Visitors Association, the Institute of Health Visiting, the Royal College of Speech and Language Therapists and the Royal College of Obstetricians and Gynaecologists.

Commenting on the Baby Buddy app, President of the Royal College of Obstetricians and Gynaecologists (RCOG), Dr David Richmond said:

“We are proud to endorse the Baby Buddy app, it is a great resource for expectant mothers and new parents, providing trusted, evidence-based, interactive and tailored information to support women throughout their pregnancy and the first few months of parenthood.

“Women should receive the best possible care in a continuum, from pre-conception to after birth and this is an excellent tool that engages with women effectively and encourages them to seek the antenatal and postnatal care they need. The app also signposts women to useful social media groups and local networks which can provide crucial support both practically and emotionally.”


For further information, please contact the RCOG Media and PR team on +44 20 7772 6300 or email


The RCOG has dedicated patient information on many aspects of O&G which are designed to provide up-to-date information and support for parents and their families.