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Your rights in relation to automated decision-making and profiling

Your rights in relation to automated decision-making give you the right to ensure safeguards are in place.

This is so we don’t make potentially damaging decisions about you without any human involvement.

This is split into 2 sections: automated decision-making and profiling.

Automated decision-making refers to a decision made without any human involvement.

For example:

  • Online decision for credit applications
  • Recruitment aptitude tests using pre-programmed algorithms and criteria.

Profiling means your personal data is used for analytical purposes or to predict things, for example:

  • Performance at work
  • Economic Situation
  • Health, personal preferences and interests.

Profiling can occur in some automated decision making.

You have the right:

  • Not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights for example
  • To understand the reasons behind decisions made about you by automated processing and the possible consequences of the decisions
  • To object to profiling in certain situations, including for direct marketing.

You can find further information on the Information Commissioner’s website:

If you would like to enforce your right to object to automated decision-making and profiling of your data please complete our Individual rights form and email it back to us with a copy of your photo ID to